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- <text id=89TT3238>
- <title>
- Dec. 11, 1989: The Big Comeuppance
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Dec. 11, 1989 Building A New World
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 74
- Special Report: Raiders on The Run
- The Big Comeuppance
- </hdr><body>
- <p>Once the scourge of boardrooms, marauders no longer get much
- respect
- </p>
- <p>By John Greenwald
- </p>
- <p> I was a big man yesterday but boy, you oughta see me now.
- </p>
- <p> For the corporate raiders who amassed fabulous fortunes in
- the 1980s, that sad song has begun to seem painfully true.
- Armed chiefly with bravado and borrowed cash, such buccaneers
- as T. Boone Pickens, Paul Bilzerian and Canada's Robert Campeau
- once made boardrooms tremble and the stock market dance. No
- longer. More jeered than feared, many raiders are mired in debt,
- saddled with bankrupt companies or deprived of their clout.
- Others who profited from the buyout binge face public obloquy
- or even years in jail.
- </p>
- <p> The raiders have often been victims of their success.
- Fancying themselves managers as well as marauders, they built
- huge but shaky empires that rested on debt. Result: their vast
- borrowings at sky-high interest rates left companies ranging
- from TWA to Allied department stores awash in red ink. "Many of
- the raiders' problems are self-inflicted," says Stuart Bruchey,
- a professor of economic history at the Columbia University
- Business School. "They jump into businesses that they don't
- understand, and expect to jump out with a quick profit. But they
- end up getting badly bogged down."
- </p>
- <p> The raiders' troubles have hit Wall Street like a line of
- falling dominoes. Defaults by overburdened borrowers have
- crippled the junk-bond market, which finances many takeover
- deals. Only $11 billion of junk bonds were issued for mergers
- and acquisitions in the first nine months of 1989, in contrast
- to $26 billion during the same period a year ago. "Investors are
- becoming more sophisticated and cynical," says Kingman Penniman,
- a Vermont-based investment adviser. "They are no longer willing
- to finance every buyer's fantasy of using somebody else's money
- to leverage and strip a company and get rich. The days of the
- free ride are over."
- </p>
- <p> That is bad news for Wall Street, where buyouts have
- propped up stock prices and brought in fat advisory fees. Faced
- with a drop in the number of mergers and acquisitions, which
- fell 29% during the July-September quarter compared with 1988's
- third period, major investment firms have announced the layoffs
- of nearly 2,000 employees in recent months. Particularly sharp
- cutbacks have come at Shearson Lehman Hutton, which is
- dismissing 800 of its nearly 37,000 workers and said last week
- it would reshuffle its top management.
- </p>
- <p> Yet the biggest chill has come over raiders who once
- promised to run companies more efficiently than did the bosses
- they ousted. Largely self-made men who flaunted their contempt
- for corporate America, many raiders have had a rude comeuppance.
- Some have suffered much greater setbacks than others, but few
- are flying as high as they did in their heydays. Among the
- consequences of their deals:
- </p>
- <p> The Toronto Tycoon. A former shop foreman who became one of
- Canada's top real estate developers, Robert Campeau in 1986
- went on a U.S. shopping spree. Campeau, 66, paid $3.6 billion
- for Allied Stores and won Federated Department Stores for $6.6
- billion in a celebrated 1988 battle with R.H. Macy & Co. But the
- takeovers left Campeau, who had little experience in U.S.
- retailing, sorely overextended. His attempt to raise cash by
- selling off several chain stores brought disappointing proceeds,
- and then the women's apparel trade went into a slump.
- </p>
- <p> With his empire near bankruptcy, Campeau put Bloomingdale's
- -- the jewel in Federated's crown -- up for sale in September
- and surrendered virtual control of his companies to Canada's
- Olympia & York developers for $250 million in desperately needed
- cash. Last week Bloomie's chairman Marvin Traub sought Japanese
- support for a reported $1.3 billion management bid to acquire
- the tony 17-store chain from Campeau Corp. Said Traub: "We think
- our chance of success is good."
- </p>
- <p> An Enigma Wrapped in a Raider. "From early youth I had the
- urge to achieve perfection," Carl Icahn once declared. Icahn,
- 53, has pursued that goal in adulthood by enriching himself
- mightily while stalking major companies, from American Can to
- Uniroyal. He completed the $1.2 billion takeover of TWA last
- year, a deal that silenced skeptics who had charged that Icahn
- never really wanted to purchase a company and was interested
- only in selling his holdings for huge profits. But while Icahn
- showed some initial signs of managerial aptitude, TWA expects
- a record loss this year.
- </p>
- <p> Now, frustrated, he is attempting to go back to his old
- game. As he reportedly searched for a TWA buyer last week, Icahn
- asked federal approval to raise his 13.3% stake in USX --
- formerly U.S. Steel -- to more than 25%. Icahn could presumably
- use cash from a TWA sale to purchase the USX stock and then make
- a run at the rest of the Pittsburgh-based company. But Wall
- Street analysts were skeptical, noting that Icahn filed for
- permission to boost his USX holdings in 1987 and 1988 and did
- not raise his stake to the amount requested in either year.
- </p>
- <p> Master of the Game Shows. First came I've Got a Lovely
- Bunch of Cocoanuts. Then Merv Griffin, its singer, became a
- talk-show host and created the hit programs Jeopardy! and Wheel
- of Fortune. Craving more action, the centimillionaire Griffin
- last year outbid billionaire Donald Trump in a battle for
- Resorts International, which owns casino hotels in Atlantic City
- and the Bahamas.
- </p>
- <p> But aging Resorts turned out to be worth far less than the
- $925 million of debt that Griffin, 64, assumed when he acquired
- the company for about $365 million. "It has become clear that
- Resorts is a much bigger challenge than we anticipated," the
- entertainer wrote last summer to bondholders. They were not
- amused. After threatening to put the company into bankruptcy,
- the creditors tentatively agreed in October to swap their
- Resorts bonds for $400 million of new notes and 78% of the
- company's stock, leaving Griffin with a minority stake in the
- company.
- </p>
- <p> The Florida Felon. A high school dropout who graduated
- from Harvard Business School, Paul Bilzerian, 39, had the knack
- for getting what he wanted. But when the Florida real estate
- market proved too small for his ambitions, Bilzerian tried, and
- failed, to take over four different companies. Undaunted,
- Bilzerian acquired Singer Co., the defense contractor and former
- sewing-machine maker, for $1.1 billion after the 1987 crash
- drove down its stock price.
- </p>
- <p> Since then one reversal after another has hit Bilzerian and
- the company. Sentenced in August to four years in prison for
- violating tax and securities laws in previous raids, Bilzerian
- is appealing that conviction. Singer, renamed Bicoastal after
- Bilzerian sold eight of twelve divisions to meet $120 million
- in annual interest payments, sought refuge from creditors last
- month by entering bankruptcy court. But management is no longer
- his concern: he resigned as Bicoastal chairman last summer after
- his criminal conviction.
- </p>
- <p> Prince of the Panhandle. T. Boone Pickens has few regrets
- about his raiding career. "Our motives were sincere," says the
- Amarillo, Texas, oilman. "We believed we could run those
- companies better than they were being run." Pickens, 61, never
- managed to acquire such energy giants as Gulf Oil, Phillips
- Petroleum and Unocal, all of which he attacked in the mid-'80s.
- Yet he enriched himself by acquiring stock in the companies and
- then selling the shares at a profit, making nearly $400 million
- on his Gulf raid alone.
- </p>
- <p> Since those heady days, a battle-weary Pickens has
- abandoned the U.S. takeover field and gone hunting in Japan. But
- he has been stymied in a drive to win four seats on the board
- of Koito Manufacturing, a Tokyo auto-parts maker in which he
- controls a 20% share. Pickens says Koito has hired Wall Street
- consultants to advise the company on how to keep him at bay.
- Meanwhile, a federal appeals court in Philadelphia last August
- reinstated a class-action suit that Phillips Petroleum
- shareholders brought against Pickens in 1984. The plaintiffs
- claim that the value of their stock collapsed when Pickens
- abruptly abandoned his Phillips takeover bid.
- </p>
- <p> An Antipodal Acquisitor. In 1983, in the midst of his glory
- days, Alan Bond's sloop Australia II captured the America's
- Cup. In the same determined manner, Bond, 51, has run up more
- than $3 billion of debt in recent years while capturing a global
- empire of properties ranging from half of Chile's telephone
- system to Wisconsin-based G. Heileman Brewing. To lighten his
- crushing debt load, Bond is now shedding properties almost as
- fast as he acquired them.
- </p>
- <p> Textile Titan. Many skeptical eyes are turned on William
- Farley, the physical-fitness buff who acquired Northwest
- Industries, the maker of Fruit of the Loom products, for $1
- billion in 1985. Last February Farley took over textile giant
- West Point-Pepperell in a $3 billion raid that included $1.6
- billion of junk-bond financing. A fellow raider calls Farley's
- debt a "time bomb." While Farley once joked that "we're doing
- fine, except that the banks expect us to pay them back," he now
- refuses to discuss his finances or the subject of raiding. Says
- he: "I'm staying 180 degrees away from that topic."
- </p>
- <p> Financial woes are not the raiders' only big headache.
- Their past attacks have led U.S. companies to fortify
- anti-takeover defenses, making it harder for new raids to
- succeed. And the long Wall Street bull market has raised stock
- prices, leaving fewer targets for bargain-hunting buccaneers.
- </p>
- <p> As the Roaring Eighties reach an end, the verdict on
- raiding is becoming clear. Defenders of the practice insist that
- raiders have made U.S. industry more competitive by forcing
- bloated companies to slim down and shape up. Yet the towering
- debt loads piled up during the raider era -- by both the
- attackers and the managers seeking to repel them -- have made
- many companies less flexible and far more vulnerable to an
- economic slump. While the merger-and-acquisition game will no
- doubt carry on in the 1990s, such deals are apt to be less
- grandiose and more carefully wrought than the quick-buck
- transactions that are currently coming to grief. Says J. Ira
- Harris, a Chicago-based senior partner of Lazard Freres: "These
- are only midterm grades. The real grades arrive when you have
- an old-fashioned recession and see who survives." When that
- report card is in, more raiders are likely to flunk the game
- they touted so highly: survival of the fittest.
- </p>
- <p>--Thomas McCarroll/New York and William McWhirter/Chicago
- </p>
-
- </body></article>
- </text>
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